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General Category > MAX: Talk pertaining to Max ATV
Planet Resource Recovery, Inc. Acquires MAX Amphibious Six-Wheel Drive ATVs
AndyL:
Update:
https://recreatives.com/planet-resource-recovery-inc-appoints-galen-reich-as-president-of-prry/
Planet Resource Recovery, Inc. Appoints Galen Reich as President of PRRY
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SARASOTA, FL, February 11th, 2022 – Planet Resource Recovery, Inc. (OTC:PRRY) is pleased to officially appoint Galen Reich as its new President.
Mr. Reich served as General Manager and Marketing Manager of Recreatives Industries Inc., the original manufacturer of MAX Amphibious All-Terrain Vehicles, from 1993 until 2013. During his time at Recreatives, he expanded the business by maintaining over 150 vendor relationships and managing inventory control at foundries, heat-treating firms, machining firms, and assembly plants.
Mr. Reich further expanded the company’s dealership network nationwide nearly 50% per-annum compounded growth over a five year period, resulting in over 750 new MAX ATV dealers. Mr. Reich’s implementation of direct-response marketing through print media, online and search engine keyword advertising achieved 6.2% average annual increase in unit revenue over a nine-year span.
“Galen’s comprehensive experience in manufacturing and marketing MAX ATVs gives us strong confidence in PRRY’s success with relaunching the brand,” states Andrew Lapp, CEO. “Upon Galen’s effective date of March 1st, we will immediately begin re-establishing our vendor supply chain to get vehicles and accessories into production. We also plan to collaborate with 1-2 former MAX engineers from the Recreatives era to assist with necessary tasks including the inspection and testing of pre-production samples of vehicle parts and accessories. The MAX brand has proven to be a huge success in North America, which gives us assurance in expanding into international markets around the world.”
Stay tuned for more frequent updates from PRRY as the company continues moving forward in revitalizing MAX Amphibious All-Terrain Vehicles.
garretttpe:
WOW
sounds good to me and looking forward to see how this progresses popcorn
AndyL:
--- Quote from: Roadwolf on November 30, 2021, 10:20:44 AM ---[size=0px]Personally I hope the new guy does not buy ROUTE6x6, as Richard has been able to say in business. Some guys will not like this is true.[/size][size=0px]1) After Attex fails2) After Hustler fails3) After RI from Buffalo fails4) After RI from Shipshewanna fails5) After RI from MXI - United Kingdom fails6) After RI from ARGO ADVENTURE failsHowever I wish the new guy all the luck, just wish he would answer here, instead of just introduction of and promotion himself.
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Hi Roadwolf, you may not remember me, I have been on the boards (old route6x6 and 6x6world) for about 20 years under andylmusic76.
As far as answers, everything is in early stages right now. But as stated in the PR above, MAX is now owned by a publicly-traded company on the stock market, and we are bringing in key personnel from the RI-era such as Galen as announced in the PR. Also, because our company is publicly-traded, we cannot simply share information unless it has been made public knowledge to shareholders, etc. There are certain protocols that we must follow to be in compliance with the SEC, FINRA, et al.
I'm not sure what I'm exactly "promoting", other than making the news public knowledge in the 6x6 community that MAX will be re-launched. Many enthusiasts would consider this good news.
Regarding your list, as ascaw pointed out, RI Buffalo did not fail. They were a profitable company to the very end.
There were hiccups when in Shipshewana, and I will not go into further detail about it.
MXI was tied into the Mudd-Ox era.
Argo Adventure was never in the business of re-launching MAX ATV's. They simply handled the sale of left over parts mainly from RI.
MAX has been a part of my life for 25 years, and we are not doing anything on a whim. When companies go public, many times they have the ability to raise significantly more capital, which translates into much more opportunity and growth potential than a private company (such as RI) had. All I'll say is we chose to bring MAX into a public company, not a private company.
Andrew[/size]
WFO:
well its been 8 years and parts are being depleted and hard to find used, so i think their strategy might work by building up the parts that are needed before they start building vehicles. I SURE WANT ONE OF THOSE T25 TO PUT IN MINE all we cal do is popcorn
Roadwolf:
Everyone has their own opinion, I say all those efforts failed, that is why they are not producing Max's, Attic's and Hustlers today. I did not say Kart works failed. Sure hope the new guy the best luck.
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