Personally, i think argo shouldnt try the quad market at all. Too flooded, too many offerings already.
I think they should keep thier current offerings and add a model of two that actually has a suspension on it. That would bring in the old guys who cant take a ride too jarring anymore and bring in the you g crowd who are too soft to take it in the first place.
So maybe call it an "HD" line for hunters (swamps, bogs, weight capacity) a "commercial" line for workers (size and weight capacity) and maybe a "Sport" line that gives up some of that ultimate weight capacity for a bit of speed with control and comfort.
Suspension might also allow them to up the speed a bit, which is what a lot of the young crowd are looking for in a quad. Well, maybe a couple "old farts" too!